How are you feeling as the biggest sales season of the year approaches? If you're running your small business full-time or juggling it as a side hustle, Black Friday is your moment of truth.

In this timely episode, we're not just talking discounts—we're talking strategic, burnout-proof preparation. Meredith shares the focused tactics she uses after a year of major events (from hiring a new manager to running the Ultimate Tailgate!) to ensure Q4 success.

We break down the simple steps you need to take right now to maximize holiday sales and protect your time:

• The Simple Offer Rule: Learn why complexity kills conversion, and how to create one crystal-clear deal that works for both you and your customer.
• The Capacity Check-Up: Audit your inventory and your available time to determine exactly how many sales you can handle while still honoring your core values.
• The Storytelling Countdown: Stop selling on Black Friday! Learn how to use the three days before the sale to prime your audience with your brand story, ensuring they are emotionally connected and ready to buy when the clock strikes midnight.
• Platform Prep: Get practical tips on scheduling content, testing your checkout process, and setting up customer care plans to manage expectations during the rush.

Don't let the rush of Q4 derail your focus. Prepare simply, act strategically, and win your moment!

Connect with Meredith:

I am a mom to three, big maw maw to seven. I've been married for 18+ years, counting the days down to the BIG 20 so we can open up a great bottle of wine.

My husband and I also own a wine bar in our town we live in, called Library Wine & Provisions.

I am the founder of Sweet Baton Rouge®, a local Louisiana business I created from scratch with no marketing plan, just a little grit and lots of geaux! This business will hit 15 years in October and by far has been my most professional career doing what I love, marketing. I have built systems and habits to stay consistent and vision focused on our goals at hand. In 2024 I started a second business, Petey’s Press, to bring all of our production in-house to screen print as our business has always been centered around locally designed & printed t-shirts.

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