Ralf van Lieshout is a digital strategist and co-founder of social content agency We Are Blossom, a GroupM/WPP company. Prior to founding We Are Blossom, Ralf worked at KPN (Royal Dutch Telecom) and on the agency side with DDB and Tribal Amsterdam. Today his agency costs of a team of 18 and works with clients including the National Lottery (Staatsloterij), Microsoft and M&M's. An active blogger writing about marketing, social media, branding and human behaviour, Ralf joins us from Eindhoven to discuss the role of the digital strategist in the Netherlands.