Human beings, as Dan Ariely wrote, are predictably irrational

— even enrollment managers. From recruitment event feedback forms (good to meet you sampling bias), to predictive models (hello false causality), and all those early deposit incentives that only seem to encourage enrollment melt (good day Cobra Effect). Thom and Brad list the 4 biggest data fallacies in enrollment management and how to avoid them. Along the way of course is beer and all the reasons you’ll ever need to eat that dessert firs