The simplicity and beauty that is Side Project Brewing is something that I was immediately drawn to when learning about the brewery. The elegance and fluidity of the font and lettering plus a logo that uses very little to say so much. This branding effort and commitment to style is made possible by Tim Bottchen. It was a unique perspective and insight into a new focus on label and design for us here and it has set the bar high for future episodes. Enjoy the opportunity to learn a little bit more about one of the most saught after breweries in the country and the man who makes them look so good doing it.