What Engagements Are Most Important to the Instagram Algorithm?

When it comes to feed performance, we know the algorithm prioritizes content that receives the most engagement.

But what are the most important metrics of engagements?

According to Instagram, the most important engagements for feed ranking are comments, likes, reshares, and views for videos, which is really helpful to know as you plan your content and captions.

How the Instagram Algorithm Works on the Explore Page

Overall, the Explore page and the feed algorithm are quite similar — they both deliver content that Instagram thinks you’ll be most interested in, based on your prior interactions.

However, your Instagram feed will be made up of content from accounts you already follow, whereas the Explore feed will consist almost entirely of content from new accounts.