“I’m essentially a historian and researcher.”

Whitney Dunlap-Fowler is the brilliant and indefatigable founder of Touch of Whit Creative, providing expert brand strategy consulting rooted in cultural insight.

In this episode, Whitney traces her circuitous route to a career in insights. From a child artist in South Carolina, to Chicago to pursue a career in advertising, to joining Kantar Added Value at the ground floor in New York City, to becoming an entrepreneur. She offers shrewd insight for anyone currently navigating their career.

Whitney also shares her fascinating take on how knowing the future of your category or brand starts with understanding the past. Along the way, we discuss the organization she founded called Insights in Color and her love of TV jingles, moody music and Game of Thrones.

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