We have a strong belief that what makes this game what is it is the people who play it. We take some time to discuss the potential of resurrecting community style mock wars., giving players a chance to really meet new players. We also spend some time discussing the issues around event fatigue and how it does force players away. It seems more and more the events for holidays seem more geared to spending (ie marketplace) and less about just doing something a little different to break the game up.