You've likely seen the Bud Light controversy over the past week. The beer brand, whose sales have been declining for awhile, partnered with transgender activist Dylan Mulvaney. It has caused backlash with fans of the beer. That's the cliff's notes version. Today's episode isn't about the controversy, it's more about the way brands are evolving and becoming more inclusive to attract the younger generation. And how Bud Light's marketing tactic is doing exactly what they wanted it to do.