Episode 272 | It's Not Personal, It's Just Business...or is it? Why Business is Personal to Me "Sometimes you don't need more friends, you need more clients, and they become your friends."- Brian Hess Relationships are the new economy be it professional or personal, it's all the same. Culture stays with you in your home and your business. It is personal, and it is business, listen to why I think so. --------------------------------------------------------------------------------------- 00:00 Intro 02:12 Godfather reference 02:34 Morning Shout-outs 04:34 Examples why business is personal 04:53 First Example: Employees become your family 06:30 Why it is important to know your people more than just a transaction 07:40 Our brand and company becomes an extension of who we are 09:55 We are in the PEOPLE business 11:45 Culture 12:15 Do you want to feel that personal connection to business? 13:10 What attributes to you being the right person to do business with 15:40 Innovation is key but building a relationship/friendship is more important 16:16 Be known for something 17:00 Convert the personal traits of business to trust from your customer 18:00 Passion 19:05 "Sometimes you don't need more friends, you need more clients, and they become your friends." 20:50 If you feel excluded from where you currently work or that the culture is not good, reach out to Brian! He can help you! 23:02 Subscribe and share The Morning Perspective! --------------------------------------------------------------------------------------- Join my YOUTUBE account: https://www.youtube.com/brianhess Follow my insights on FACEBOOK: https://www.facebook.com/brianhessenterprises Subscribe to THE PERSPECTIVE PODCAST using any of the links below: iTunes: http://bit.ly/TPPiTunes Spotify: http://bit.ly/TPPSpotify Stitcher: http://bit.ly/TPPStitcher Google Podcast: http://bit.ly/TPPGooglePodcasts Follow me and ASK ME ANYTHING on Instagram: https://www.instagram.com/realbrianhess/ --------------------------------------------------------------------------------------- Become an Expert and Let me Show YOU how: Learn about The Pavement Group: http://www.thepavementgroup.com Become a Top Contractor: https://www.topcontractorschool.com/ Join Top Contractor School Elite: https://bit.ly/TCSElite Apply to Brian's Inner Circle: https://bit.ly/tcsinnercircle Digital Marketing for Contractors: http://www.leadrevenue.com