It is hard to find a company more customer-centric than Amazon, not only in America but globally. The company's "obsession" with client satisfaction drives its constant innovation, offering great deals and benefits for its Prime members, relentless price competition policy, efficiency, and sometimes threatening behavior. They see no boundaries, from healthcare to satellites; Amazon is constantly expanding, growing, and competing for a share of the market it lays its eyes on.  

Today, I'm joined by Dr. Robin Gaster, Visiting Scholar at George Washington University Institute for Public Policy, President at Incumetrics, and author of the book Behemoth, Amazon Rising. Robin grew up in England; he got his Bachelor's Degree in Politics, Economics, and Philosophy at the University of Oxford. He earned a Master's degree in Philosophy at the University of Kent. Robin moved to America and got his Ph.D. in Political Science from the University of California, in Berkeley.  

In this episode, we talk about Robin's latest book's main subject, Amazon. He believes that Amazon is losing billions in internet retail, and he kindly walks us through how he got to that conclusion. We also talked about Amazon's most vital attributes and the bold yet brilliant idea of the Marketplace creation. Robin explained why Amazon is the world's most innovative company, its effects on customers and workers, and the business opportunities that mentality creates. Finally, Robin shared his prediction of what we can expect from the company in the next 5 to 10 years.  

If you want to learn more about the company that has the most extraordinary business story of our time, tune in to Episode 274 of Becoming Your Best. 

Some Questions I Ask: 

• Could you share any turning points in your life that had a significant impact on you and how did you end up where you are today? (2:57) 
• Why is Amazon losing money in internet retail? (5:10) 
• What are Amazon's five defensive moats? And how do they make Amazon unbeatable? (14:47) 
• Why is Amazon the world's most innovative big company? (24:22) 
• What can we expect from Amazon in the next 10 years and beyond? (28:27) 

In This Episode, You Will Learn: 

• How Amazon lost $40 billion in retail operations (5:19) 
• Why Amazon divides revenues into five different segments (10:12) 
• Five keys to Amazon's success (15:12) 
• Amazon doesn't need to profit but to grow (24:21) 
• How Amazon encourages innovation (26:19) 

Resources: 

• Incumetrics website 
• Book: Robin Gaster - Behemoth, Amazon Rising: Power and Seduction in the Age of Amazon 

Connect with Robin: 

• LinkedIn 

Becoming Your Best Resources: 

• Becoming Your Best Website 
• Becoming Your Best University Website 
• Becoming Your Best Library 
• Email: [email protected]  
• Book: Becoming Your Best: The 12 Principles of Highly Successful Leaders 
• Book: Conquer Anxiety: How to Overcome Anxiety and Optimize Your Performance 
• Facebook Group – Conquer Anxiety 

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