“Underneath all the metrics and reviews is a treasure trove of data that can be leveraged by a demand gen marketer.”

Adam Goyette, vice president of demand generation at G2Crowd, is a growth marketing B2B SaaS expert with 15+ years of experience. He has spent his career developing digital, social, and content marketing strategies that drive customer engagement, lead generation, and revenue growth. Adam does not believe in “fluffy marketing goals,” but, instead, is all about alignment and outcome, and about marketing strategies that create an ownership mindset all the way through the sales funnel.

Listen And Learn:

• The value and authenticity behind negative reviews.
• How to pick the right review site for your brand.
• Using the data behind the reviews to drive and get higher-quality conversions.
• How a mix of positive and negative reviews helps promote the authenticity of a brand.
• How to use B2B review sites to enhance the buyer’s journey.
• 70% of B2B buyers do their research online and then reach out to your company when they are ready.

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