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Episode 277 - Talking a World Class concept with Diageo's Paul Downing
Diageo has created a luxury bar experience in a pioneering partnership with British Airways. Dubbed The World Class Bar and sited in the BA Club Lounge at London Heathrow Airport Terminal 5, the bar is the centrepiece of Diageo’s World Class Collection programme – a communications programme that engages with business passengers pre-travel, on-airport and inflight.
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By The Moodie ReportDiageo has created a luxury bar experience in a pioneering partnership with British Airways. Dubbed The World Class Bar and sited in the BA Club Lounge at London Heathrow Airport Terminal 5, the bar is the centrepiece of Diageo’s World Class Collection programme – a communications programme that engages with business passengers pre-travel, on-airport and inflight.