Join me on this episode of the Ready Yet podcast as I chat with guest Michelle Calcagni about the critical importance of understanding your audience before creating content. We'll dive into the pervasive issue of businesses not investing time in audience research, differences in challenges faced by large corporations vs. small businesses, the role of anxiety and mental health in entrepreneurship, and embracing curiosity and humility to build authentic connections Don't miss this episode packed with insights on how to truly connect with your target audience and improve your business strategies.

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Michelle Calcagni is the founder of PhoneBox Group, a strategic advisory firm specializing in diverse audience engagement. With a diverse background spanning startups to Fortune 200 companies, she leverages her global experience and MBA to create tailored solutions for clients. PhoneBox is committed to delivering results and giving back to the community, particularly women- and minority-led businesses.

https://www.linkedin.com/in/michelleacalcagni

https://phoneboxgroup.com

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