Are you ready for radical ideas to get radical change? We're talking double-digit growth kind of radical change for your industrial business! If so, we have the show for you! In Episode 28 Author & Sales Engineering Process Thought Leader, Justin Roff-Marsh shares concepts to get you there from his book, The Machine: A Radical Approach to the Design of the Sales Function. Justin has been helping businesses grow for over three decades at Ballistix, and we promised you'll enjoy this conversation. Once you see it, you can't unsee it! You can find Justin at

https://ballistix.com/ and grab a copy of his book at

https://www.amazon.com/Machine-Radical-Approach-Design-Function/dp/1626342245

Check out his documentary:

https://www.youtube.com/watch?v=1yoXmo_s_Bc