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Customers used to turn to desktops to accomplish more complicated banking chores. Now they insist on using their mobile devices. Fazir Ali, SVP, Digital Strategy, Product Management & Innovation for KeyBank, teaches us how to identify consumer needs and to meet and exceed them.
By Jeff HasenCustomers used to turn to desktops to accomplish more complicated banking chores. Now they insist on using their mobile devices. Fazir Ali, SVP, Digital Strategy, Product Management & Innovation for KeyBank, teaches us how to identify consumer needs and to meet and exceed them.