Today I want to talk about the five principles of Ultimate Influence™ outlined in the book Adversaries into Allies by Bob Burg, author of the sales classic, Endless Referrals and coauthor of The Go-Giver series.

Useful links:

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Books mentioned:

Adversaries into Allies

Endless Referrals

Episode transcript:

http://cannon.consulting/wp-content/uploads/2020/11/SCRIPT-FOR-PODCAST-28-Final.pdf

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