Today I want to talk about the five principles of Ultimate Influence™ outlined in the book Adversaries into Allies by Bob Burg, author of the sales classic, Endless Referrals and coauthor of The Go-Giver series.Useful links:Schedule a free coaching call with Percyhttps://cannon.consulting/contact/Books mentioned:Adversaries into AlliesEndless ReferralsEpisode transcript:http://cannon.consulting/wp-content/uploads/2020/11/SCRIPT-FOR-PODCAST-28-Final.pdfConnect on LinkedIn:https://www.linkedin.com/in/percycannon