In our last episode from Shoptalk Las Vegas, Amie chats with Paul Archer, founder of brand advocacy platform Duel. They discuss how word of mouth is a fundamental driver of purchasing decisions for every consumer.

In our last episode from Shoptalk Las Vegas, Amie chats with Paul Archer, founder of brand advocacy platform Duel. They discuss how word of mouth is a fundamental driver of purchasing decisions for every consumer.

In our last episode from Shoptalk Las Vegas, Amie chats with Paul Archer, founder of brand advocacy platform Duel. They discuss how word of mouth is a fundamental driver of purchasing decisions for every consumer.&nbsp;

Episode 28: Forget KoLs: Embrace the rise of micro- and nano-influencers

Business hacks and retail insights you won’t find anywhere else. Stories from the coalface. Real time innovation and solutions. Brought to you by the team at Inside Retail.

Business

Business hacks and retail insights you won’t find anywhere else. Stories from the coalface. Real time innovation and solutions. Brought to you by the team at Inside Retail.

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Episode 28: Forget KoLs: Embrace the rise of micro- and nano-influencers

Episode 28: Forget KoLs: Embrace the rise of micro- and nano-influencers