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In this second episode of our energy retailer spotlight series, we speak with Marc Skriver-Bayer, who has been at the heart of Q8 Denmark’s transition to electric mobility. With 17 years at the company and a background in finance and strategy, Marc offers a deep dive into how Q8 is redefining its business model, infrastructure ownership, and internal culture in response to the rise of electric vehicles. 

From early partnerships with E.ON to building and managing Q8’s own EV infrastructure across Denmark and Sweden, this episode explores how and when a traditional fuel retailer should pivot — and what that takes from the inside out. 

 

🧭 What We Cover 

• Marc’s personal journey from finance to EV strategy leadership 
• The turning point for Q8: policy signals, Tesla’s rise, and a new CEO 
• Cultural transformation: shifting mindset from fuel retailer to energy provider 
• Why Q8 moved from renting to owning charging infrastructure 
• The role of geography, temperature, and customer behavior across Scandinavia 
• Q8’s long-term strategy and what’s next for their EV roadmap 

 

🔑 Key Takeaways 

• Electrification requires more than tech — it’s a full cultural and strategic shift 
• Timing matters: moving too early or too late can be equally risky 
• Owning infrastructure enables better control, customer experience, and scaling 
• Even legacy brands can future-proof if they align leadership, policy, and vision 

 

🎓 Related Resource 

🧠 Want to go deeper into site optimization and load management?
 Watch our free masterclass:
Optimise Masterclass Series – Part 2: The Power of Local Load Management 
Learn how local load management helps reduce CAPEX and OPEX, and supports the profitability of EV charging infrastructure. 

You can get more information on our website.

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