### Podcast Episode 28: If You List You Last

#### Introduction
- Host: Bob Mangold, the Listing Coach
- Episode: 28 of the If You List You Last podcast
- Acknowledgements: Thanks for sharing, listening, and downloading

#### Recap from Last Week
- Topic: Setting the foundation for your business
- Focus: Developing the business you want, not dictated by the company or market
- Example: Leveraging eXp Realty’s global presence for work-vacations

#### Main Discussion
- **Business and Life Integration:**
  - Plan business around your life
  - Maximize tax-deductible opportunities during work-vacations
- **Increasing Revenue:**
  - **Focus on Listings:**
    - Listing agents vs. buyer agents: efficiency and profitability
    - Strategy: 21 listings/year to make $250,000 with 210 hours of work
  - **Market Share:**
    - Becoming the "mayor" of your community
    - Importance of putting pictures on signs
- **Systematic Prospecting:**
  - Daily goal: Talk to 10 potential sellers or referral partners
  - Building targeted databases
  - Circle prospecting for open houses
- **Leveraging Referral Partners:**
  - Building relationships with divorce attorneys, estate planners, etc.
  - Adding 100 new people to your database monthly
- **Marketing Strategies:**
  - Frequency of online presence
  - Use of Facebook, Instagram, and Google Network ads
  - Email campaigns: newsletters and hot deals
- **Growing Revenue:**
  - Strategic partnerships and database hacking
  - Acquiring real estate and agents for overrides

#### Mortgage Market Update
- Recent economic data: Inflation, Producer Price Index, CPI
- Current mortgage rates: ~7.5%
- Common misconceptions about conventional loans
- Importance of educating clients about loan options
- Economic trends: slowing economy, consumer spending down, delinquencies up

#### Consumer Insights
- Understanding inflation impacts: Housing and insurance costs
- Rent dynamics: Renewing leases vs. new leases
- Owner's Equivalent Rent and its impact on inflation statistics

#### Practical Tips for Agents
- **Content Creation:**
  - Educating clients on loan types and market conditions
  - Building expertise and gaining views
- **Prospecting and Marketing:**
  - Systematic approach to contacting potential clients and referral partners
  - Importance of consistent and frequent marketing efforts

#### Closing Remarks
- Invitation to join the Real Estate Asset Advisors Facebook group
- Announcements of upcoming training classes on Facebook Live or YouTube Live
- Encouragement to download Bob's book for more detailed strategies
- Reminder: If you list, you last and make more money

#### Call to Action
- Engage with the podcast community
- Implement discussed strategies to grow your real estate business
- Plan and systematize your business for consistent and recurring revenue

Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisors

Visit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.org

Download a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com