<p>What is the bottom-line value of a great (or not-so-great) company culture? Jillian Grennan, an associate professor of finance at Duke University's Fuqua School of Business, shares the results of research that links culture to ethics, innovation, and market value.</p>

What is the bottom-line value of a great (or not-so-great) company culture? Jillian Grennan, an associate professor of finance at Duke University's Fuqua School of Business, shares the results of research that links culture to ethics, innovation, and market value.

Episode 28: Jillian Grennan: The Financial Value of Culture

The most direct path for you to grow your business might be hiding right in front of you -- in those everyday conversations with customers, clients, members, donors, friends, and other stakeholders. The Manage Your Message Podcast, hosted by Jim Karrh, offers you insights, tips, inspiration, and practical advice--so that everyone close to the business can talk about it in a consistent, compelling way.

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Episode 28: Jillian Grennan: The Financial Value of Culture

Episode 28: Jillian Grennan: The Financial Value of Culture