After witnessing the fashion textile waste during her honeymoon in India, Eshita Kabra returned back home to London and took action. Leaving her familiar corporate career in investment and created ‘By Rotation', a fashion rental app that is leading the way into a more sustainable future.

Karmen and Eshita discuss her journey from the corporate culture she had always known to entrepreneurship in the fashion and tech industry with no business fashion experience. They also discuss marketing strategies for launching an App and how to get featured in the biggest fashion publications such as Vogue, Vanity Fair and Harper’s Bazaar. Eshita also offers advice in which we can take to make our own consumptions more sustainable.

For transcripts of episodes, go to anotherstartupstory.com

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