Highlight Quotes

TROY: Taking individual personality-based models to be replicable
"We're acquiring brands that have individual histories. Sometimes long-standing histories in the community and folks that have been there for 20 years. But we're not changing the brand component. We're bringing in operational marketing and sales plug-and-play opportunities."

TROY: Go through a thorough process to find the inspirations of the individual
"As we're acquiring brands and bringing them into the family, we're really trying to figure out what the DNA of the people are and what are they inspired by. When you do that and you have the right folks on the team, you deal less with this person's personality or viewpoint on things because we're all headed in the same direction."

Get in touch with Troy: 
  LinkedIn | Website

Connect with Kevin and find out more about his work:
Kevin Groome | Pica9 | Pica9.com

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