As a Research Associate at the University of Toronto Rotman School of Management, Patrick Adler studies the geography and curation of the music festival economy - where festivals are staged, where the acts come from and what that means for regional economies and urbanization.

For example,  just 4-5 cities account for 40% of the acts that play large festivals like Coachella, SXSW and Lollapalooza. What are the economic implications for the host city? For the cities the acts come from?

In this episode, Patrick shares fascinating highlights of his soon-to-be-published work and offers a geographer's perspective on what the post-pandemic future holds. \m/ \m/

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