This episode features the full panel discussion on the CPG Growth Journey from the recent ECRM/retailmediaIQ Founders’ Innovation Day event held December 10 in NYC. 

The panel, moderated by ECRM’s Joseph Tarnowski, featured three brand-owners, each at varying stages of growth: Obi Linton, Co-Founder of Nicobi Foods, a 5-year old brand that is growing fast; Luke Schneider, Founder of Fire Department Coffee, which launched about a decade ago and now has national distribution; and Hector Saldivar, Founder of Tia Lupita Foods, which successfully exited this year with a sale to Vilore Foods.

The founders shared insights about each stage of their brand’s growth journey covering the following topics:

• Early-stage funding: Creative ways to secure capital and resources to support growth
• The value of patience and perseverance for early-stage brands
• The value of taking a focused approach to growth
• When, why and how to pursue an exit strategy

This was a fun and engaging discussion, with a ton of takeaways for brands looking to successfully navigate their growth journeys!