The guys are fortunate to be able to steal a few moments to check in with SME Branding’s Director of Brand Strategy & Development, Conor O’Flaherty, to discuss the new logo process. SME was on campus to meet with key groups as it begins to formulate the brand identity for the new Fighting Hawks nickname and how it will tie in with UND’s long-established brand. We’ll get into the timeline, some of SME’s client base, the process involved in creating the look, and the challenges faced in any design. Jayson also somehow works a mailbag question into goalie nation being upset with Wigness.