Welcome to IoT Coffee Talk where we have a fireside chat about all things IoT over a cup of coffee or two with some of the industry's leading business minds, thought leaders and technologists in a totally unscripted, organic format. Thanks for joining us. Sit back with a cup of Joe and enjoy the morning banter. 

In this week's installment Leonard Lee (neXt Curve), Marc Pous (balena.io) and Rob Tiffany (Ericsson) talk about what it means to have a successful business model. How important is tuning into the right business model or at least one that works. Let's keep in mind that 1 out of 10 startups fail. The IoT Coffee Talk crew provides some pointers to our audience on how to realize a successful business model for their IoT venture.