In this episode of The Networker's True Guide, we're continuing our "Experts We Meet" series with special guest Will Yarbrough of Yarbrough & Sons. Will shares the story of his family’s HVAC business—started by his father in 1988—and how it grew into a successful, people-focused company of over 50 team members. We dive into the role that networking and relational capital play in building a trusted business, especially in the trades. From BNI involvement to showing up consistently, Will talks about the surprising and lasting benefits of being part of a networking community.

The evolution of Yarbrough & Sons and what it's like working with family

Why tradespeople should make time for networking

The return on relationships vs. just return on investment

How trust is built through consistent presence in the community

The value of laughter, recognition, and relational connection in business groups like BNI

What to look for—and avoid—when entering a networking room

📍 Company: Yarbrough & Sons Heating & Air

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LinkedIn: Faithann Basore

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