Hustle Over Everything

Episode 28: You Guys Should Get Paid For This/ How To Build An International Food Brand From Scratch ft. Eden The Foodie


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In this episode, we have Eden Hagos. Eden is the founder of Black Foodie which is an online platform that helps spotlight the best of African, Caribbean, and Southern cuisine from around the world.

Eden’s passion is helping people to truly experience the rich culture of food and communal process that comes from the African diaspora.

The secret lies in seeing the intersection of food, travel and culture through a Black lens. There are no other platforms that address these themes in the unique and informative way as Black Foodie does.

We brought Eden to talk about growing her online platform and showcasing food from a black lens. She began Black Foodie out of frustration from a lack of representation on black food and the people behind these amazing restaurants.

BlackFoodie is the go to resource for anyone who wants to enjoy , delicious food and good vibes, amazing cultural experiences, & unique storytelling: documenting people, places, cultures and flavours.

Since beginning Black Foodie in 2015, Eden has amassed a large following on social media. Her content on showcasing food from all over the world from has positioned her as the go to source for discovering new dishes and restaurants.

Eden has grown Black Foodie to become a prominent media company in the hospitality industry. She has grown her business by forging partnerships, and brand deals with restaurants and travel companies in North America. Eden plans on expanding her business by creating new media offerings with travel shows, online meets, and many more.

In this episode we spoke about:

-How Eden’s frustration in representation lead her to start Black Foodie

-Building a digital brand online

-Monetizing on your passion online

-Strategies on creating revenue streams for a digital brand

-Growing a community

-Adapting your business during COVID-19

-Advertising on Facebook

FOLLOW EDEN HAGOS & BLACK FOODIE:

Black Foodie Instagram: https://bit.ly/2VFuYAw

Eden’s Instagram: https://bit.ly/34MEiXm

Black Foodie Website: https://bit.ly/2xLHHJI

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Hustle Over EverythingBy Alex Whitfield

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