We sat down with Jeff Hudson, the Chief Integrations Officer of The Coupon Bureau and Eddy Watson, the Founder and President of Qples to talk about one of the largest & most expansive pilot programs for 8112 Universal Digital Coupons. This trial signals the impending start of a significant improvement in the user journey for redeeming coupons and campaign attribution so CPG Brands and  Retailers can be compensated more quickly.