Do you know what a sales funnel is?

Think about a real funnel, like you’d use in the kitchen. Notice its shape. The large opening at the top enables a lot of liquid or other substance to get into the funnel quickly and easily. But as the substance moves down the funnel, less and less gets through at a time, causing a “squeezing” effect until it comes out the narrow end. Imagine that funnel representing a “sales cycle” that your customers or clients go through. To find out more about how a sales funnel works and how Alan McKenna creates them, you’ve got to listen to this show!

Building out a sales funnel.

You want to be intentional about your sales process, which is why a tried and true “sales funnel” is such a powerful tool. It allows many people to easily get into relationship with you through offering a free product that gives them true value and benefit. From there, they have the opportunity to purchase additional products that bring a more “in depth” benefit to them. Find out how you can begin building your own sales funnel from an expert in high-dollar product funnels, Alan McKenna, on this episode of Crank It Up with David T.S. Wood.

Evergreen content is a powerful way to fuel your sales funnel long term.

Do you understand the concept of providing a free “evergreen” piece of content to the people entering your sales funnel? It’s something that is of value today and will still be valuable tomorrow, and the day after that. It’s something that will always be helpful – something that is evergreen. Providing that kind of content through your sales funnel is what enables it to keep running long terms, when you’re working and when you aren’t. Alan McKenna tells the story of one client who created a 20 minute video for her sales funnel and hasn’t touched it since, and it continues to bring in tens of thousands of dollars a year. Find out more about evergreen sales funnels by listening to this episode.

But I don’t like selling! That’s good, because this shouldn’t be about selling.

Despite its name, a sales funnel is not really about selling, it’s about helping your ideal client find and benefit from resources that will truly add value to their lives. You’re solving problems, soothing pains, bringing benefits, all through the offer or products you are providing. You’ve got to think of it that way, as serving rather than selling. When you’re able to make that switch, you benefit in ways you can’t imagine. Alan McKenna’s sales revenue doubled in just over 1 year when he got this concept clear in his mind. Hear his story on this episode.

How do you know if you’ve got a good offering for your sales funnel?

There is a very clear process you can walk through to hone in on exactly the right offering for your sales funnel. It’s not an easy or short process, but it’s the exact thing Alan McKenna does with his high level clients time and time again that produces tens of thousands of dollars in sales. If you want to learn Alan’s formula for determining the best thing to offer at the top of your sales funnel, listen in to this episode of Crank it Up!

Alan’s Personal Bio:

Alan McKenna is a highly accomplished and successful sales and marketing strategist creating 6- and 7-figure evergreen, automated marketing funnels and high-profit sales funnels. He has generated more than $25,000,000 in additional revenue for his clients through implementing Full Funnel Optimization.

Alan is sought out by high-level entrepreneurs and bestselling authors like T. Harv Eker, John

Assaraf and Darren Hardy; top leaders in coaching like Kendall SummerHawk and Max Simon; change makers in the personal development space like Jennifer Mclean, The Shift Network, Mind Movies, Marni Battista, Lisa Nichols and Chris and Janet Attwood; and Inc. 500 companies like Lisa Sasevich, MPactWealth and Evolving Wisdom.

Outline of this great episode