<p>Welcome to the Exceptional Advisor Podcast, today's guest is Dr. Robert Cooper CEO of Cooper neuroscience lab discussing behavioral finance, and building the uncatchable lead. This episode is brought to you by behavioral finance week, the Investments & Wealth Institute in partnership with Charles Schwab Investment Management.</p>

Welcome to the Exceptional Advisor Podcast, today's guest is Dr. Robert Cooper CEO of Cooper neuroscience lab discussing behavioral finance, and building the uncatchable lead. This episode is brought to you by behavioral finance week, the Investments & Wealth Institute in partnership with Charles Schwab Investment Management.

<p>Welcome to the Exceptional Advisor Podcast, today's guest is Dr. Robert Cooper CEO of Cooper neuroscience lab discussing behavioral finance, and building the uncatchable lead. This episode is brought to you by behavioral finance week, the Investments &amp; Wealth Institute in partnership with Charles Schwab Investment Management.</p>

Episode 29-Behavioral Finance & Building an Uncatchable Lead w/Robert Cooper Ph.D.

The Exceptional Advisor Podcast, produced by the Investments & Wealth Institute, is a conversation series for financial advisors who serve high-net-worth clients and want to sharpen how they practice.

Each episode features a working practitioner, researcher, or industry leader on the topics shaping the profession: market outlooks, retirement income, investor behavior, building and leading advisory teams, earning client trust, and the role of AI in advice. Past guests include Michael Kitces, Liz Ann Sonders, Mark Casady, John Bowen, and behavioral finance researcher Herman Brodie.

The show is built for advisors who already have the fundamentals and want the next layer of expertise — the kind that separates a competent advisor from an exceptional one. Expect practical conversations about serving clients with complex needs, standing out in a crowded market, and communicating your value in terms clients understand.

The podcast comes from the Institute that administers the CIMA®, CPWA®, and RMA® certifications, and it reflects the same standard: advanced, practitioner-focused, and grounded in the decisions advisors make with clients every day.

Listen and follow wherever you get your podcasts.

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The Exceptional Advisor Podcast, produced by the Investments & Wealth Institute, is a conversation series for financial advisors who serve high-net-worth clients and want to sharpen how they practice. Each episode features a working practitioner, researcher, or industry leader on the topics shaping the profession: market outlooks, retirement income, investor behavior, building and leading advisory teams, earning client trust, and the role of AI in advice. Past guests include Michael Kitces, Liz Ann Sonders, Mark Casady, John Bowen, and behavioral finance researcher Herman Brodie. The show is built for advisors who already have the fundamentals and want the next layer of expertise — the kind that separates a competent advisor from an exceptional one. Expect practical conversations about serving clients with complex needs, standing out in a crowded market, and communicating your value in terms clients understand. The podcast comes from the Institute that administers the CIMA®, CPWA®, and RMA® certifications, and it reflects the same standard: advanced, practitioner-focused, and grounded in the decisions advisors make with clients every day. Listen and follow wherever you get your podcasts.

The Exceptional Advisor Podcast, produced by the Investments &amp; Wealth Institute, is a conversation series for financial advisors who serve high-net-worth clients and want to sharpen how they practice.

Each episode features a working practitioner, researcher, or industry leader on the topics shaping the profession: market outlooks, retirement income, investor behavior, building and leading advisory teams, earning client trust, and the role of AI in advice. Past guests include Michael Kitces, Liz Ann Sonders, Mark Casady, John Bowen, and behavioral finance researcher Herman Brodie.

The show is built for advisors who already have the fundamentals and want the next layer of expertise — the kind that separates a competent advisor from an exceptional one. Expect practical conversations about serving clients with complex needs, standing out in a crowded market, and communicating your value in terms clients understand.

The podcast comes from the Institute that administers the CIMA®, CPWA®, and RMA® certifications, and it reflects the same standard: advanced, practitioner-focused, and grounded in the decisions advisors make with clients every day.

Listen and follow wherever you get your podcasts.

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Episode 29-Behavioral Finance & Building an Uncatchable Lead w/Robert Cooper Ph.D.

Episode 29-Behavioral Finance & Building an Uncatchable Lead w/Robert Cooper Ph.D.