In Episode 29 of Behind The Mic with MAB, Amanda Fontaine sits down with Francesca Crechale, Director of Marketing at Data Street Marketing, a Digio Strategies company backed by the Holladay family and their long standing legacy in broadcast radio across Jackson, Meridian, and Dothan Alabama.

Francesca brings more than a decade of digital marketing experience shaped by teaching, mentoring, and hands-on leadership. With academic roots from William Carey University, the University of Southern Mississippi, and a Juris Doctor from Ole Miss School of Law, she offers a unique perspective that blends strategy, communication, and critical thinking.

The conversation explores how broadcast stations can effectively integrate digital strategies to strengthen their on air presence, which digital trends local radio and television stations should prioritize to grow both audience and revenue, and common misconceptions about digital marketing within the broadcast industry. Francesca also shares how deep listening, collaboration, and truly understanding each client’s story are the foundation for creating meaningful, measurable results.

This episode is a must listen for broadcasters, marketers, and media professionals looking to evolve while honoring the power of traditional media.

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This episode is produced by Daniel Anderson at Audio Alchemy Productions.