Most companies today have philanthropic initiatives but they’re often superficial or even counterproductive. How can a company design a charity program that does real good in the world? We sat down with Russ Fletcher, CEO of Xyngular, to hear about how he and Xyngular have risen to the challenge.

Russ tells us about how Xyngular has fostered a culture of giving, about the ways their distributors give to each other, and about the ways their distributors encourage each other to do good. He also gives us an inside perspective on their relief work in Puerto Rico during 2017’s hurricane season—how they matched distributor donations and then made sure, in-person, that those donations went to where they were most needed.

We’re so grateful for Russ’s contribution to our show and we hope you’ll listen in!