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Episode 29: Creativity, Color, Confidence — The 3 C’s That Guide My Business
🌟Episode Length: 11 minutes, 50 seconds
💬 In This Episode:
Have you ever tried so hard to “do business the right way” that you accidentally lost the joy, the playfulness, and the YOU behind your brand? If you’ve ever felt weighed down by strategy, expectations, or comparison, this episode is going to feel like a grounding exhale.
Today, I’m sharing the three guiding principles that anchor my business and help me find my way back anytime I feel overwhelmed or disconnected. These aren’t buzzwords... they’re the values that shape every decision I make: Creativity, Color & Confidence.
You’ll hear the real, honest stories behind how each one has shown up in my business, how they helped me through messy seasons, and how you can define your own guiding principles to help you build a business that feels aligned, expressive, and completely YOU.
🔍 What You’ll Hear:
✨ The moment creativity pulled me out of a year-long creative block
🌈 Why color is the emotional heart of my brand (and why toning it down backfired)
💛 How confidence shows up behind the scenes of being a small business owner
🧠 How your values can guide decisions when strategy feels overwhelming
🎨 Why creativity in business is so much more than just “making things”
💸 How repricing became a major confidence turning point
📝 Five journal prompts to help you define your own guiding principles
💬 Quote to Remember:
“Creativity dies when you turn it into a punishment. Creativity thrives when you let it be a permission slip.”
💛 Let’s Connect:
🎯 This week’s listener challenge:
➡️ DM me at @sparkleandshinepodcast or tag me in your stories. I’d love to cheer you on.
➡️ Want to go deeper? Join me over on Substack, where every episode comes with extended reflections… and paid subscribers get access to weekly printables that go along with each episode.
💛 If this episode encouraged you, please leave a review or share it with a biz bestie. Every share helps this podcast grow.
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By Cassandra King🌟Episode Length: 11 minutes, 50 seconds
💬 In This Episode:
Have you ever tried so hard to “do business the right way” that you accidentally lost the joy, the playfulness, and the YOU behind your brand? If you’ve ever felt weighed down by strategy, expectations, or comparison, this episode is going to feel like a grounding exhale.
Today, I’m sharing the three guiding principles that anchor my business and help me find my way back anytime I feel overwhelmed or disconnected. These aren’t buzzwords... they’re the values that shape every decision I make: Creativity, Color & Confidence.
You’ll hear the real, honest stories behind how each one has shown up in my business, how they helped me through messy seasons, and how you can define your own guiding principles to help you build a business that feels aligned, expressive, and completely YOU.
🔍 What You’ll Hear:
✨ The moment creativity pulled me out of a year-long creative block
🌈 Why color is the emotional heart of my brand (and why toning it down backfired)
💛 How confidence shows up behind the scenes of being a small business owner
🧠 How your values can guide decisions when strategy feels overwhelming
🎨 Why creativity in business is so much more than just “making things”
💸 How repricing became a major confidence turning point
📝 Five journal prompts to help you define your own guiding principles
💬 Quote to Remember:
“Creativity dies when you turn it into a punishment. Creativity thrives when you let it be a permission slip.”
💛 Let’s Connect:
🎯 This week’s listener challenge:
➡️ DM me at @sparkleandshinepodcast or tag me in your stories. I’d love to cheer you on.
➡️ Want to go deeper? Join me over on Substack, where every episode comes with extended reflections… and paid subscribers get access to weekly printables that go along with each episode.
💛 If this episode encouraged you, please leave a review or share it with a biz bestie. Every share helps this podcast grow.