We were joined in-studio this week by the lovely & talented Krystel Tien, the owner of Couture Event & Elle Bridal Boutique here in San Diego, CA! Krystel started Couture Events about 8 years ago, and she started Elle Bridal Boutique about a year ago after seeing a gap in her target market for the types of dresses & bridal gown services she was looking for. She's preparing to launch an online academy to help entrepreneurs, wedding planners, and brides plan their own weddings! We are in love with Krystel's style, taste, and companies, but we really wanted her to come on the show to talk with us about finding passion and purpose in your business! Join in & listen to our super fun conversation with Krystel! Key Takeaways:

1. Find the "YOU" in your business: Krystel's style is very french, couture, and beautiful... this style is cohesive & found between all three of her businesses! She suggests finding the traits & styles that make you unique & stand out from the rest of the businesses like yours in your area. When branding your business, be sure you don't just focus on the aesthetics like color, logo, etc... it's also very important to consider what you enjoy, what you don't enjoy, and why. This will help you narrow your focus & build your business around the things you love to do!
2. Find your purpose: When you've found your purpose (it's different for each person), you'll feel fulfilled in what you're doing. For Krystel, she strives to inspire & create. So no matter what her passion is in the moment, she always brings inspiration and creativity to the forefront. This definitely also helps prevent burnout... your purpose will keep you moving forward in your business & you'll feel like a part of something bigger than just yourself.
3. Build a good team: It's super important to find people who can help you and your business succeed! When building a team, you want to find people who bring their own purpose & passion to the table, because that's how your business will grow! Krystel loves working with interns because she can often find people with different talents than herself. For example, if you're great with "big picture" type things, consider finding someone who is detail oriented for your team. Don't be afraid to let others show you how you could be improving or doing something better! In the long run, as long as you're all working for a common goal, different personalities are a BIG help for your company!
4. Give yourself a break: Krystel suggests giving yourself non-work hours. She tries to turn her phone off from 11 PM-11 AM every day. This allows her to spend time with friends, family, and her husband, and also helps her unwind after a busy day! It's super important to have the support of your family & friends in your business, and by allowing yourself some time off to spend with them, you're making it easier for them to support your ventures 100%!

As photographers chatting with a wedding coordinator, we also had to ask Krystel for some tips on how photographers & coordinators can seamlessly work together. She gave us some awesome tips on that too; you'll just have to listen to find out! Thanks for listening to this awesome episode & hopefully you'll take some steps to begin finding passion and purpose in your business as well!!! Relevant Links:

• Couture Events
• Elle Bridal Boutique