**Title:** How to Succeed Without Cold Calling - Episode 29

Welcome to Episode 29 of the "If You List You Last" podcast with Bob Mangold, the listing coach. In this episode, Bob discusses:

#### Previous Topics Recap
- The importance of planning your business according to your own goals, not just market trends.
- Encouragement to create a business plan and use mind mapping tools.

#### Upcoming Events
- Introduction of a new certified real estate asset advisor program.
- Invitation to join the Facebook real estate asset advisor group for live streams and discussions.

#### Main Topic: Succeeding Without Cold Calling
- Addressing the challenge of real estate agents who dislike cold calling.
- Five alternative strategies to build a successful real estate business without cold calling.

#### Strategies Discussed:
1. **Paid Lead Generation**
   - The changing landscape of buying leads due to new FTC guidelines.
   - Benefits and costs associated with services like Zillow and Realtor.com.
2. **Door Knocking**
   - Effectiveness and real-life success stories.
3. **Open Houses**
   - How to maximize traffic and convert leads from open houses.
4. **Building a Social Media Brand**
   - Utilizing platforms like YouTube, Instagram, and TikTok to attract clients.
5. **Developing a Referral Network**
   - Building local, national, and global referral partnerships.
   - Leveraging past clients and business service providers for consistent referrals.

#### Mortgage Market Update
- Analysis of recent durable goods numbers and their impact on the mortgage bond market.
- Insights on new home sales and the influence of inflation and deflation on interest rates.

#### Final Thoughts
- The importance of scripting and practicing conversations for success in real estate.
- Encouragement to develop a structured business plan and referral systems.

**Connect with Us:**
- Visit [realestateassetadvisors.org](http://www.realestateassetadvisors.org) for more information.
- Join the Facebook group: Real Estate Asset Advisors for live streams and discussions.
- Schedule a call with Bob at [brainstormwithbob.com](http://brainstormwithbob.com).

**Don't Miss:**
- Bi-weekly Elevate Business Briefings every other Wednesday at 1 p.m. Eastern. Register at [elevatebusinessbriefings.com](http://www.elevatebusinessbriefings.com).
- More details and podcast episodes at [ifyoulistyoulast.com](http://www.ifyoulistyoulast.com).

Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisors

Visit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.org

Download a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com