Lÿden Foust, CEO of Spatial AI, joins Anjee Solanki for this month's episode of Retail Recorded. One of retail's biggest challenges is identifying its core consumers; Spatial AI works with brands to surface its best customers by leveraging social media, retail visitation, and demographic data to classify their behavioral patterns by type and trade area. Listen in to learn the value of combining social media data with demographics and shopping behavior to target your core customer, how the 'follow' in social media shows stronger intent than hashtags and the impact of brand collaborations like Barbie and Bloomingdales.