In this episode of The Most Serious Podcast, I talk to one of the global names in the world of football, Joe Morrison. Joe has been an ever-present figure in football media for our generation. He covered UEFA Champions League, UEFA Europa League, FIFA World Cups of 2014 and 2018 and EUROS 2016 as well as for SONY and TEN TV networks. We talk about this season's transfer window, the massive Newcastle United takeover, the meaning and value of authenticity in our age of social media.