The holiday season is important for nonprofit fundraising, but no week can even compare to the last week of the year. Year End campaigns can bring in 15-25% (or more!) of an organization's overall revenue. But how do you make sure your Year End campaign is as effective as it can be?

Ryan and Steve walk through easy things you can do to maximize the impact you can have in the last few days of the year. What do you say? Where do you say it? When do you say it?