Today on Subscribing to Wellness we are joined by Jordan DeCicco, Founder and COO of Super Coffee. Jordan, a former college basketball player, originally founded Super Coffee in his college dorm room as a low-sugar clean energy solution that helped him cope with the challenges of being a student athlete. Soon after he joined forces with his brothers, Jake and Jimmy as they entered the Georgetown Summer launch program. 

Episode Fun Facts:

1) The team has come a long way surpassed $100M in annual sales at a valuation around $500M. 2) AB InBev is on their side as a key distribution partner. 3) The team has line extended into plant-based offerings and my new favorite flavor, Cinnamon Roll