Everyone’s entrepreneurial journey is different, but many ambitious entrepreneurs face the same core challenges along the way. One of the biggest barriers to success is a lack of confidence. Female entrepreneurs in particular often undervalue their services and their own expertise and when you’re first starting out, it is all too easy to fall into the trap of taking on any clients you can get, regardless of whether or not they are good clients for you and your company.

As the founder of Totally Booked and Totally SEO, Kelly Gonsalvez is no stranger to these challenges, but overtime she’s cultivated her inner confidence and perfected the art of attracting the clients you want, and turning down those you don’t. Because, as Kelly shares in this episode, “working with the wrong clients is way more detrimental than not working with anyone at all.”

To learn more about Kelly and her companies, you can follow Totally SEO on Twitter, check out Totally Booked’s website and Facebook, or follow Kelly on LinkedIn.