Behind the Franchise

Episode 29: Leading with Confidence & Humility with Beth Toenies


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In this episode, host Paul Ehlinger sits down with Beth Toenies, Vice President of Franchise Development at BELFOR Franchise Group. Beth shares her journey from a journalism graduate to becoming president of a company at just 26, and now leading growth across 15 powerhouse brands in restoration and home services. From navigating male-dominated industries to embracing AI in franchising, Beth’s story is one of adaptability, emotional intelligence, and people-first leadership.

Listeners will hear:

  • How Beth went from journalism to leading national franchise operations at 26 years old.
  • The “Three D’s” rule she learned from her mentors: Do it, Delegate it, or Dump it.
  • Why humility and confidence must walk hand-in-hand for effective leadership.
  • How shared-services models became a blueprint for scalable franchise success.
  • Why emotional intelligence and empathy remain the foundation of great leadership.
  • Her take on AI: not a threat, but a “catapult” for smarter, more human-centered franchising.
  • How valuing people before profit drives long-term franchise success.

🎧 A must-listen for anyone leading franchise growth, navigating change, or striving to blend technology with the human touch.

#BehindTheFranchise #BELFORFranchiseGroup #FranchiseLeadership #PeopleBeforeProfit #AIandFranchising #ScalingSmart

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Behind the FranchiseBy Paul Ehlinger

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