Matthew Poulin is the owner of www.totalmartialartscenter.com and the promoter of www.truenorthfights.ca. He has travelled all over Canada, the US and overseas as a fighter & coach in almost every martial arts discipline you can think of. A BJJ black belt under Fabio Holanda, Matthew's martial arts pedigree stems from a rich lineage of different masters. He is a philosopher of the game. He joins us to talk about True North Fights and share some great coaching principles.