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Episode 29: Non Disclosure Apparel Back to School
This week's special guest is Becky Connelly. Becky and Tiffany discuss the new sizing for the Elli Bralette, business marketing and how do you know when to evolve as a business.
On her desk, Non Disclosure Apparel founder, Becky Connelly, has a framed photo of her 11 year old self. She explains, “It’s Olan Mills portrait and the studio lighting was perfectly illuminating my breast buds poking through my dress. I was completely mortified and cringed at the thought of other people seeing my “boobies” through my clothes.” Since then, Connelly she’s been self conscious about it.
Fast forward 35 years, and working in the traditionally male-dominated profession of construction, Connelly used many tricks to keep her “nips” under wraps. At school in Boston for construction management she was one of only three girls in her class, and during her subsequent career was often the only woman in the meeting room or on the job site.
“I never want to draw any attention to that part of my body,” she explains. After years of using medical tape, adhesive petals, and silicone concealers to hide the issue, and totally frustrated with uncomfortable padding and molded bras that reshaped her figure, she decided to do something about it.
“I had dreamt of my ideal bra, a non-padded, lightweight bralette with a thin, strong as hell concealer inside each cup,” she says from her home office in Charleston, SC.
After five years and several false starts, Connelly launched Non Disclosure Apparel and its first product, the Elli Bralette —a concealing bralette,—in January 2020. Designed without padding, wiring and completely seamless, the bralette features a small, thin, flexible “system” of fabric heat-sealed into its center, designed to completely conceal any potential nipple protuberance.
Connelly adds, “It’s flipping the script on the bralette as we know it, providing 100% coverage without padding - it’s a total game changer.”
Becky has a show special for our community. Save 15% with code GFMOM15
Connect with Becky at:
https://www.instagram.com/nondisclosureapparel
https://www.facebook.com/NonDisclosureApparel
Thank you to our show sponsor NonDisclosure Apparel.
Connect with NonDisclosure online.
https://www.instagram.com/nondisclosureapparel
https://www.facebook.com/NonDisclosureApparel
Purchase your own Ellie Bralette, Tiffany's Go To Daily Bra, Today - https://nondisclosureapparrel.myshopify.com/gfmom
Our Private Community Codes is
GFMOM15 - 15% Off Order
Find our gardening online classes and more at http://www.cultivatingguts.com
Connect with me daily for inspiration and homesteading tips at:
instagram.com/gfmomcertified
twitter.com/gfmomcertified
youtube.com/tiffanyhinton
Order my books at http://tiffanyhinton.com
By accessing this Podcast, I acknowledge that the entire contents are the property of Mom Certified Inc, or used by Tiffany Hinton with permission and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of the Mom Certified Inc
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By Tiffany HintonThis week's special guest is Becky Connelly. Becky and Tiffany discuss the new sizing for the Elli Bralette, business marketing and how do you know when to evolve as a business.
On her desk, Non Disclosure Apparel founder, Becky Connelly, has a framed photo of her 11 year old self. She explains, “It’s Olan Mills portrait and the studio lighting was perfectly illuminating my breast buds poking through my dress. I was completely mortified and cringed at the thought of other people seeing my “boobies” through my clothes.” Since then, Connelly she’s been self conscious about it.
Fast forward 35 years, and working in the traditionally male-dominated profession of construction, Connelly used many tricks to keep her “nips” under wraps. At school in Boston for construction management she was one of only three girls in her class, and during her subsequent career was often the only woman in the meeting room or on the job site.
“I never want to draw any attention to that part of my body,” she explains. After years of using medical tape, adhesive petals, and silicone concealers to hide the issue, and totally frustrated with uncomfortable padding and molded bras that reshaped her figure, she decided to do something about it.
“I had dreamt of my ideal bra, a non-padded, lightweight bralette with a thin, strong as hell concealer inside each cup,” she says from her home office in Charleston, SC.
After five years and several false starts, Connelly launched Non Disclosure Apparel and its first product, the Elli Bralette —a concealing bralette,—in January 2020. Designed without padding, wiring and completely seamless, the bralette features a small, thin, flexible “system” of fabric heat-sealed into its center, designed to completely conceal any potential nipple protuberance.
Connelly adds, “It’s flipping the script on the bralette as we know it, providing 100% coverage without padding - it’s a total game changer.”
Becky has a show special for our community. Save 15% with code GFMOM15
Connect with Becky at:
https://www.instagram.com/nondisclosureapparel
https://www.facebook.com/NonDisclosureApparel
Thank you to our show sponsor NonDisclosure Apparel.
Connect with NonDisclosure online.
https://www.instagram.com/nondisclosureapparel
https://www.facebook.com/NonDisclosureApparel
Purchase your own Ellie Bralette, Tiffany's Go To Daily Bra, Today - https://nondisclosureapparrel.myshopify.com/gfmom
Our Private Community Codes is
GFMOM15 - 15% Off Order
Find our gardening online classes and more at http://www.cultivatingguts.com
Connect with me daily for inspiration and homesteading tips at:
instagram.com/gfmomcertified
twitter.com/gfmomcertified
youtube.com/tiffanyhinton
Order my books at http://tiffanyhinton.com
By accessing this Podcast, I acknowledge that the entire contents are the property of Mom Certified Inc, or used by Tiffany Hinton with permission and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of the Mom Certified Inc