Our guest today is Pete Scott at Warner Media, the newly minted company and content engine that Ted Turner started, evolving through a series of acquisitions that is fueled by world-class leadership in content generation. Pete has been with the company for decades, evolving with it, and sits near the tip of the technical spear of innovation and emerging media trends. I caught up with him between trans-atlantic flights with the start-up nation of Israel and this year’s upcoming Mobile Tech Conference in Barcelona. We discussed how global brands are now developing strategies for innovation that come from the outside of their organizations and the good reason why. You will be inspired, let’s get started !