Ricardo is a serial entrepreneur with an educational background in Finance. He’s acquired knowledge in different fields from his business ventures in the influencer, fashion, and tattoo industries and a non-profit foundation for suicide prevention. Based on his experience in losing a brother to suicide, he learned that most people don't get sad or depressed because of their situation; it's because of their perspective.

He’s learned that a negative perspective evolves into anxiety, depression, drug abuse, etc., and eventually suicidal tendencies.

Depression, anxiety, drugs, etc. are results, not the cause. Remedying results instead of the cause and waiting for symptoms do not solve these problems. This is why we launched, Start Day One, a non-profit to proactively help people's mental health by speaking at schools, companies, events, etc. for free BEFORE getting depression or suicidal tendencies.

During our chat Ricardo recommended two books for our listeners: