On today’s episode of Franchise Voice, we’re talking about why lead generation is critical in franchising.

First up: Graham Weihmiller, Chairman and CEO of BNI, the world's largest business networking organization. Graham shares thoughts on why networking is a crucial aspect of the franchising mode, how you can maximize your networking opportunities, and how to get started!

Next, Jamie Izaks, President of All Points Public Relations, joins us to discuss the current state of Franchise Lead Generation, his perspective on opportunities and threats for 2024, and his team’s plans for #IFA2024 and for The Northern Illinois Franchise Association.

Special Guests: Graham Wiehmiller and Jamie Izaks.