Why is posting content essential? Is search engine optimization still important? What role does voice search (Siri, Google, Cortana) play today?

In this episode, Chris Casale and Ryan Smith break down the first pillar of digital marketing - search, where they discuss why search is still relevant, the many facets of search, and how you can help your business get found.

Content marketing stats:

· The average buyer consults 5.1 sources of info along their path to purchase.

· 93% of U.S. traffic comes from Google search, Google Images, & Google Maps.

· SEO drives 1000%+ more traffic than organic social media.

· 76% of people who search on their smartphones for something nearby visit a business within a day.

Don’t create content for the sake of content. Have a strategy and a goal to measure your success against.

Know who your audience is, understand their problem, and create content that tells them how to solve that problem

Finally, be patient.

SEO is a marathon, it is not a sprint!

There are so many reasons why the first pillar of digital marketing is Search.

In a pandemic induced digital transformation for many SMBs, SEO has never been more important.