Adiela Aviram is the Search Engine Marketing Team Lead with DAC Group. Adele specializes in managing highly complex, decentralized client engagements that involve multiple stakeholders and strict lead/conversion targets. She combines her agency background with experience in the not for profit sector, and ha run campaigns in the education, financial services and consumer electronics spaces. Her work at DAC has received recognition as a a finalist in the 2015 Search Engine Land Awards as well as the OMMA Awards. Adiela mentors a team of Paid Search specialists, educating them on the delivery of their day to day responsibilities as well as guiding their careers. She joins us from Toronto, Canada to discuss the role of the Paid Search Strategist.